Marketing organic pasta from big sandy to Rome: It's a long kamut

Gary W. Brester, Brenna Grant, Michael A. Boland

Research output: Contribution to journalArticlepeer-review

1 Scopus citations

Abstract

Bob Quinn spent 20 years propagating an ancient Egyptian wheat variety that is generally known as Khorasan wheat. Bob trademarked his wheat variety using the brand name "Kamut®." Kamut® brand wheat contains some nutritional, health, and taste advantages over modern wheat varieties, but lacks some of modern wheat's agronomic advantages. Kamut® brand wheat is organically produced, and is used to make cereals, breads, cookies, snacks, pancakes, bread mixes, bulgur, pasta, and baked goods. Whole wheat products produced from Kamut® brand wheat are less bitter than those produced from modern wheat varieties. Europe represents approximately two-thirds of the market for this product.

Original languageEnglish (US)
Pages (from-to)359-369
Number of pages11
JournalReview of Agricultural Economics
Volume31
Issue number2
DOIs
StatePublished - May 18 2009

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