Marketing Militarism to Moms: News and Branding after September 11

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This essay fuses a feminist analysis of news media with political economy and branding research to examine a case study of how a group of mothers –“Security Moms” – became branded and pressed into profitable service for the Republican Party and a “peace through strength” think tank. I argue that constructed identities like this one, which come in and out of vogue in mainstream news media, tell important stories about the media’s relationship to feminism. Since the 1990s, news stories in the United States have popularized groups of women and men supposedly cohering around particular practices: “Soccer Moms” and “NASCAR Dads,” for example. Such identities not only prove to be profitable for corporations, they also politicize identities and reinforce both neoliberalism and self-surveilling governance.
Original languageEnglish
Title of host publicationThe International Encyclopedia of Media Studies: Representations
EditorsAngharad N Valdivia, Erica Scharrar
Place of PublicationMalden, MA
PublisherWiley-Blackwell
Pages95-115
EditionFirst
StatePublished - 2013

Fingerprint

militarism
news
marketing
Republican Party
think tank
soccer
neoliberalism
feminism
political economy
corporation
peace
Group
governance

Cite this

Vavrus, M. D. (2013). Marketing Militarism to Moms: News and Branding after September 11. In A. N. Valdivia, & E. Scharrar (Eds.), The International Encyclopedia of Media Studies: Representations (First ed., pp. 95-115). Malden, MA: Wiley-Blackwell.

Marketing Militarism to Moms: News and Branding after September 11. / Vavrus, Mary D.

The International Encyclopedia of Media Studies: Representations. ed. / Angharad N Valdivia; Erica Scharrar. First. ed. Malden, MA : Wiley-Blackwell, 2013. p. 95-115.

Research output: Chapter in Book/Report/Conference proceedingChapter

Vavrus, MD 2013, Marketing Militarism to Moms: News and Branding after September 11. in AN Valdivia & E Scharrar (eds), The International Encyclopedia of Media Studies: Representations. First edn, Wiley-Blackwell, Malden, MA, pp. 95-115.
Vavrus MD. Marketing Militarism to Moms: News and Branding after September 11. In Valdivia AN, Scharrar E, editors, The International Encyclopedia of Media Studies: Representations. First ed. Malden, MA: Wiley-Blackwell. 2013. p. 95-115
Vavrus, Mary D. / Marketing Militarism to Moms: News and Branding after September 11. The International Encyclopedia of Media Studies: Representations. editor / Angharad N Valdivia ; Erica Scharrar. First. ed. Malden, MA : Wiley-Blackwell, 2013. pp. 95-115
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