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Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
George John
, Allen M. Weiss
, Shantanu Dutta
Research output
:
Contribution to journal
›
Article
›
peer-review
2
Scopus citations
Overview
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Keyphrases
Intensive Technologies
100%
Knowledge-how
50%
Product Design
25%
Technological Innovation
25%
Modularity
25%
Design Decisions
25%
Marketing Decision
25%
Migration Decisions
25%
Foundational Concepts
25%
Vertical Positioning
25%
Right Decision
25%
Technology Features
25%
Firm Decisions
25%
Selling
25%
Social Sciences
Conceptual Framework
100%
Know How
100%
Authors
50%
Product Design
50%
Scientific Innovations
50%
Price
50%
Economics, Econometrics and Finance
Marketing
100%
Price
50%
Technological Innovation
50%
Product Design
50%
Migration Decision
50%