Marketing Across Cultures: Insights and Implications from a COIL Initiative on Consumer Behavior Education

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Power of One: Theories, Strategies and Case Studies in Internationalizing the Student Experience
Editors	Katy Chapman, David Beard
Publisher	University of Minnesota Libraries Publishing
ISBN (Print)	9781959870081
DOIs	https://doi.org/10.24926/9781959870081.105
State	Published - Jan 8 2025

Publisher link

Marketing Across Cultures: Insights and Implications from a COIL Initiative on Consumer Behavior Education. / Fattal Anas, Al.
Power of One: Theories, Strategies and Case Studies in Internationalizing the Student Experience. ed. / Katy Chapman; David Beard. University of Minnesota Libraries Publishing, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

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