Malt liquor marketing in inner cities: The role of neighborhood racial composition

Pat McKee, Rhonda Jones-Webb, Peter Hannan, Lan Pham

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

In response to anecdotal reports that African American neighborhoods are targeted for high-alcohol malt liquor advertising, the authors observed alcohol ads on off-premise alcohol outlets, billboards, and transit structures in 10 U.S. cities over 3 years. Malt liquor ads were prevalent on storefronts, but rare on billboards. Using Poisson regression, the authors found that storefront malt liquor ads were more common in neighborhoods with higher percentages of African Americans, even after controlling for social and physical disorder. Results suggest that policymakers attempting to reduce malt liquor-related harms may do well to consider regulations that limit storefront advertising exposure.

Original languageEnglish (US)
Pages (from-to)24-38
Number of pages15
JournalJournal of Ethnicity in Substance Abuse
Volume10
Issue number1
DOIs
StatePublished - Jan 1 2011

Keywords

  • African American
  • alcohol
  • billboard
  • malt liquor
  • outdoor advertising
  • social disorder
  • storefront

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