Studies of counterterrorism have argued for the importance of bolstering, or "mobilizing," moderates in the confrontation with violent extremists. Yet the literature has not elucidated when states seek to mobilize moderates and marginalize extremists, how they do so, or when they prove successful. The received wisdom is that states should cultivate and strengthen moderate allies by reaching out to them. This approach, however, fails to grasp the political challenges confronting potential moderates, whose priority is to build and retain legitimacy within their political community. Inspired by network approaches, we maintain that moderates can more easily emerge when their political interactions with the authorities are relatively sparse. We further argue that the state's strategies, including crucially its rhetorical moves, can bolster the moderates' local legitimacy. At times, this will entail not reaching out to moderates but isolating them. Before moderates can be mobilized, they must be made, and the state's criticism, more than its love, may do much to help moderate political forces emerge. This article explains why mobilizing moderates is critical, when it is difficult, and how authorities can nevertheless play a productive role in moderates' emergence. We establish our theoretical framework's plausibility by examining two cases-India's ultimately triumphant campaign against Sikh extremists and Spain's gradual marginalization of Basque extremists. We then suggest what lessons these campaigns against ethnonational terrorism hold for the so-called War on Terror.