Linking work design to mass customization: A sociotechnical systems perspective

Gensheng Liu, Rachna Shah, Roger G. Schroeder

Research output: Contribution to journalArticlepeer-review

138 Scopus citations


Mass customization has gained increasing importance in recent years due to its ability to provide customized products efficiently and effectively, and manufacturing companies are continuously searching for ways to develop their mass-customization ability. Despite extensive literature focusing on mass customization, few studies have systematically examined the impact of work-design practices on a company's mass-customization ability. Using the Sociotechnical Systems theory as a foundation, we link work-design practices with mass-customization ability, specifically identifying ten work-design practices and examining their impact on mass-customization ability using survey data and empirical research methods. The results support our hypothesized links and suggest that workdesign practices that manage both the technical and the social dimensions for achieving organization success have significant impact on a company's ability to achieve mass customization.

Original languageEnglish (US)
Pages (from-to)519-545
Number of pages27
JournalDecision Sciences
Issue number4
StatePublished - Nov 2006


  • And work design
  • Mass customization
  • Sociotechnical systems (STS) theory
  • Survey research


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