Linking global consumer culture and ethnocentric consumerism to global citizenship: exploring the mediating effect of cultural intelligence

Aluisius Hery Pratono, Denni Arli

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: This article attempts to understand the impact of global consumer culture and ethnocentric consumerism on global citizenship by identifying the mediating effect of cultural intelligence. Design/methodology/approach: The proposed structural equation model explains the relationship between global consumer culture, ethnocentric consumerism, and global citizenship. The empirical analysis involves an online survey targeted young people in Indonesia context. Findings: The empirical evidence broadly supports the view that cultural intelligence strengthens the impact of global consumer culture and ethnocentric consumerism on global citizenship. There is a strong tendency in this study to suggest that global consumerism will not be able to contribute to global citizenship unless cultural intelligence provides as a mediating variable. However, the results do not support the mainstream literature, which suggests that ethnocentric consumerism harms global citizenship. Originality/value: This study extends the discussion on achieving sustainable development by examining global citizenship leads to a better understanding of consumer culture theory.

Original languageEnglish (US)
Pages (from-to)659-675
Number of pages17
JournalInternational Journal of Sociology and Social Policy
Volume40
Issue number7-8
DOIs
StatePublished - Apr 23 2020

Bibliographical note

Funding Information:
This research gains financial support from the Ministry of Research and Higher Education (RISTEKBRIN) the Government of Indonesia.

Publisher Copyright:
© 2020, Emerald Publishing Limited.

Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.

Keywords

  • Cultural intelligence
  • Ethnocentric consumerism
  • Global citizenship
  • Global consumer culture

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