Linguistic features of identifiable victim effect in microlending

Semi Min, Natalia Levina

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the widespread adoption of crowdfunding, new questions arise concerning how individuals make funding decisions online where the role of texts become particularly important. Our study used the text from Kiva which enables prosocial lending to small business and community groups located in emerging markets. Given that funders do exhibit prosocial motivations, we draw on the identifiable victim effect theory which postulates identifiability of a victim leads to greater charitable giving. We then develop nuanced linguistic features to operationalize the identifiable victim effect and test if operationalization has an impact on funding.

Original languageEnglish (US)
Title of host publicationCSCW 2018 Companion - Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing
PublisherAssociation for Computing Machinery
Pages313-316
Number of pages4
ISBN (Electronic)9781450360180
DOIs
StatePublished - Oct 30 2018
Externally publishedYes
Event21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018 - Jersey City, United States
Duration: Nov 3 2018Nov 7 2018

Publication series

NameProceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW

Other

Other21st ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2018
Country/TerritoryUnited States
CityJersey City
Period11/3/1811/7/18

Bibliographical note

Publisher Copyright:
© 2018 Copyright is held by the owner/author(s).

Keywords

  • Microlending
  • Prosocial behavior
  • Textual analysis

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