Lifetime's Army Wives, or I Married the Media-Military-Industrial Complex

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

Lifetime's Army Wives is its most successful serial drama to date, depicting Army families with loved ones deployed in Afghanistan and Iraq. I argue that Army Wives uses marriage to produce gendered propaganda and advance banal militarism. The program achieves verisimilitude and profitability through Lifetime's alliances with the military-industrial complex and thus frames militarism to appeal to viewers historically the most resistant to the military: women.

Original languageEnglish (US)
Pages (from-to)92-112
Number of pages21
JournalWomen's Studies in Communication
Volume36
Issue number1
DOIs
StatePublished - Feb 21 2013

Fingerprint

military-industrial complex
military
wife
militarism
Profitability
propaganda
Afghanistan
profitability
drama
Iraq
appeal
marriage
Military

Keywords

  • Army Wives
  • banal militarism
  • gendered propaganda
  • militainment
  • military-industrial complex

Cite this

Lifetime's Army Wives, or I Married the Media-Military-Industrial Complex. / Vavrus, Mary Douglas.

In: Women's Studies in Communication, Vol. 36, No. 1, 21.02.2013, p. 92-112.

Research output: Contribution to journalArticle

@article{cc273ef953f74417b1a3569c106150c4,
title = "Lifetime's Army Wives, or I Married the Media-Military-Industrial Complex",
abstract = "Lifetime's Army Wives is its most successful serial drama to date, depicting Army families with loved ones deployed in Afghanistan and Iraq. I argue that Army Wives uses marriage to produce gendered propaganda and advance banal militarism. The program achieves verisimilitude and profitability through Lifetime's alliances with the military-industrial complex and thus frames militarism to appeal to viewers historically the most resistant to the military: women.",
keywords = "Army Wives, banal militarism, gendered propaganda, militainment, military-industrial complex",
author = "Vavrus, {Mary Douglas}",
year = "2013",
month = "2",
day = "21",
doi = "10.1080/07491409.2012.756441",
language = "English (US)",
volume = "36",
pages = "92--112",
journal = "Women's Studies in Communication",
issn = "0749-1409",
publisher = "Taylor and Francis Ltd.",
number = "1",

}

TY - JOUR

T1 - Lifetime's Army Wives, or I Married the Media-Military-Industrial Complex

AU - Vavrus, Mary Douglas

PY - 2013/2/21

Y1 - 2013/2/21

N2 - Lifetime's Army Wives is its most successful serial drama to date, depicting Army families with loved ones deployed in Afghanistan and Iraq. I argue that Army Wives uses marriage to produce gendered propaganda and advance banal militarism. The program achieves verisimilitude and profitability through Lifetime's alliances with the military-industrial complex and thus frames militarism to appeal to viewers historically the most resistant to the military: women.

AB - Lifetime's Army Wives is its most successful serial drama to date, depicting Army families with loved ones deployed in Afghanistan and Iraq. I argue that Army Wives uses marriage to produce gendered propaganda and advance banal militarism. The program achieves verisimilitude and profitability through Lifetime's alliances with the military-industrial complex and thus frames militarism to appeal to viewers historically the most resistant to the military: women.

KW - Army Wives

KW - banal militarism

KW - gendered propaganda

KW - militainment

KW - military-industrial complex

UR - http://www.scopus.com/inward/record.url?scp=84873979228&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84873979228&partnerID=8YFLogxK

U2 - 10.1080/07491409.2012.756441

DO - 10.1080/07491409.2012.756441

M3 - Article

AN - SCOPUS:84873979228

VL - 36

SP - 92

EP - 112

JO - Women's Studies in Communication

JF - Women's Studies in Communication

SN - 0749-1409

IS - 1

ER -