Lifetime's Army Wives, or I Married the Media-Military-Industrial Complex

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Lifetime's Army Wives is its most successful serial drama to date, depicting Army families with loved ones deployed in Afghanistan and Iraq. I argue that Army Wives uses marriage to produce gendered propaganda and advance banal militarism. The program achieves verisimilitude and profitability through Lifetime's alliances with the military-industrial complex and thus frames militarism to appeal to viewers historically the most resistant to the military: women.

Original languageEnglish (US)
Pages (from-to)92-112
Number of pages21
JournalWomen's Studies in Communication
Issue number1
StatePublished - Feb 21 2013


  • Army Wives
  • banal militarism
  • gendered propaganda
  • militainment
  • military-industrial complex


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