TY - JOUR
T1 - Led it on Reddit
T2 - An exploratory study examining opinion leadership on Reddit
AU - Kilgo, Danielle K.
AU - Yoo, Joseph Jai Sung
AU - Sinta, Vinicio
AU - Geise, Stephanie
AU - Suran, Melissa
AU - Johnson, Thomas J.
N1 - Publisher Copyright:
© 2016, Danielle K. Kilgo, Joseph Yoo, Vinicio Sinta, Stephanie Geise, Melissa Suran, and Thomas J. Johnson.
PY - 2016
Y1 - 2016
N2 - Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Results indicate that semi-anonymous opinion leadership may exist, as several users appear frequently as top-voted posters and commenters. In addition, Reddit's reputational value karma may help users and researchers identify opinion leaders.
AB - Is it possible to identify opinion leaders in a semi-anonymous online network? To answer this question, this study examines the social news site Reddit to determine whether opinion leadership can be recognized in an online network that, at face value, does not allow users to associate with their off-line personas. Identifiable characteristics, such as commenting, longevity, karma scores, posting frequency, and posting scores were analyzed. Results indicate that semi-anonymous opinion leadership may exist, as several users appear frequently as top-voted posters and commenters. In addition, Reddit's reputational value karma may help users and researchers identify opinion leaders.
UR - http://www.scopus.com/inward/record.url?scp=84990998536&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84990998536&partnerID=8YFLogxK
U2 - 10.5210/fm.v21i9.6429
DO - 10.5210/fm.v21i9.6429
M3 - Article
AN - SCOPUS:84990998536
SN - 1396-0466
VL - 21
JO - First Monday
JF - First Monday
IS - 9
M1 - 6429
ER -