Korean Americans' prescription drug information seeking and evaluation and use of different information sources

Jisu Huh, Denise E. Delorme, Leonard N. Reid, Junga Kim

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This study examined Korean Americans' prescription drug information seeking, evaluation and use of different information sources, and communication with physicians, and compared the findings with those from the White American population. The results suggest that although Korean and White Americans were similar in extent of drug information seeking, Korean Americans tended to experience relatively greater difficulty finding information. Regarding perceived source usefulness, Korean Americans were significantly more likely to perceive higher usefulness in mass media and direct-to-consumer advertising sources than were Whites. Korean Americans were also more likely to use fewer sources, and less likely to use mass media and printed materials in drug information seeking. However, the hypothesized in-group source preference by Korean Americans was not found.

Original languageEnglish (US)
Pages (from-to)498-526
Number of pages29
JournalJournal of Health Communication
Volume18
Issue number5
DOIs
StatePublished - May 1 2013

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Asian Americans
Prescription Drugs
source of information
Marketing
medication
drug
Communication
Mass Media
evaluation
mass media
Pharmaceutical Preparations
physician
communication
Physicians
experience
Group
Population

Cite this

Korean Americans' prescription drug information seeking and evaluation and use of different information sources. / Huh, Jisu; Delorme, Denise E.; Reid, Leonard N.; Kim, Junga.

In: Journal of Health Communication, Vol. 18, No. 5, 01.05.2013, p. 498-526.

Research output: Contribution to journalArticle

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