Judge a Nonprofit by the Partners it Keeps: How Does Cross-Sector Partnership Disclosure Influence Public Evaluations of the Nonprofit?

Chuqing Dong, Hyejoon Rim

Research output: Contribution to journalArticlepeer-review

Abstract

This study investigates public reactions to cross-sectoral partnership communication from a nonprofit’s perspective. In two experiments, this study examined how key partnership portfolio configurations, size and diversification, influence individual publics’ trust, attitude, and supportive intentions to the focal nonprofit. In addition, it explored the moderating effect of nonprofit cynicism in this process. Findings of this study contradict the win–win assumption of cross-sectoral partnerships and add new insights to nonprofit organizations’ partner selection and disclosure.

Original languageEnglish (US)
JournalVoluntas
DOIs
StateAccepted/In press - 2022

Bibliographical note

Publisher Copyright:
© 2022, International Society for Third-Sector Research.

Keywords

  • Cross-sector partnership
  • Cynicism
  • Nonprofit
  • Partnership portfolio communication

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