It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features

Shane Halse; Jomara Binda; Samantha Weirman

It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features

Shane Halse, Jomara Binda, Samantha Weirman

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.

Original language	English (US)
Title of host publication	Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018
Editors	Brian Tomaszewski, Kees Boersma
Publisher	Information Systems for Crisis Response and Management, ISCRAM
Pages	516-528
Number of pages	13
ISBN (Electronic)	9780692127605
State	Published - 2018
Externally published	Yes
Event	15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018 - Rochester, United States Duration: May 20 2018 → May 23 2018

Publication series

Name	Proceedings of the International ISCRAM Conference
Volume	2018-May
ISSN (Electronic)	2411-3387

Conference

Conference	15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018
Country/Territory	United States
City	Rochester
Period	5/20/18 → 5/23/18

Bibliographical note

Publisher Copyright:
© Information Systems for Crisis Response and Management ISCRAM. All rights reserved.

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Halse, S., Binda, J., & Weirman, S. (2018). It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features. In B. Tomaszewski, & K. Boersma (Eds.), Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018 (pp. 516-528). (Proceedings of the International ISCRAM Conference; Vol. 2018-May). Information Systems for Crisis Response and Management, ISCRAM.

It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features. / Halse, Shane; Binda, Jomara; Weirman, Samantha.
Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018. ed. / Brian Tomaszewski; Kees Boersma. Information Systems for Crisis Response and Management, ISCRAM, 2018. p. 516-528 (Proceedings of the International ISCRAM Conference; Vol. 2018-May).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Halse, S, Binda, J & Weirman, S 2018, It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features. in B Tomaszewski & K Boersma (eds), Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018. Proceedings of the International ISCRAM Conference, vol. 2018-May, Information Systems for Crisis Response and Management, ISCRAM, pp. 516-528, 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018, Rochester, United States, 5/20/18.

Halse S, Binda J, Weirman S. It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features. In Tomaszewski B, Boersma K, editors, Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018. Information Systems for Crisis Response and Management, ISCRAM. 2018. p. 516-528. (Proceedings of the International ISCRAM Conference).

Halse, Shane ; Binda, Jomara ; Weirman, Samantha. / It’s what’s outside that counts : Finding credibility metrics through non-message related Twitter features. Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018. editor / Brian Tomaszewski ; Kees Boersma. Information Systems for Crisis Response and Management, ISCRAM, 2018. pp. 516-528 (Proceedings of the International ISCRAM Conference).

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abstract = "Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.",

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It’s what’s outside that counts: Finding credibility metrics through non-message related Twitter features

Abstract

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