Social media data, such as Twitter, enables crisis response personnel and civilians to share information during a crisis situation. However, a lack of information gatekeeping processes also translates into concerns about both content and source credibility. This research aims to identify Twitter metrics which could assist with the latter. A 2 (average number of hashtags used) x 2 (ratio of tweets/retweets posted) x 2 (ratio of follower/followee) between-subjects experiment was conducted to evaluate the level of influence of Twitter broker metrics on behavioral intention and the perception of source credibility. The findings indicate that follower/followee ratio in conjunction with hashtag usage approached a significant effect on perceived source credibility. In addition, both Twitter awareness metrics and dispositional trust played an important role in determining behavioral intentions and perceived source credibility. Implications and limitations are also discussed.
|Original language||English (US)|
|Title of host publication||Conference Proceedings - 15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018|
|Editors||Brian Tomaszewski, Kees Boersma|
|Publisher||Information Systems for Crisis Response and Management, ISCRAM|
|Number of pages||13|
|State||Published - 2018|
|Event||15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018 - Rochester, United States|
Duration: May 20 2018 → May 23 2018
|Name||Proceedings of the International ISCRAM Conference|
|Conference||15th International Conference on Information Systems for Crisis Response and Management, ISCRAM 2018|
|Period||5/20/18 → 5/23/18|
Bibliographical notePublisher Copyright:
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