Issue-Specific Engagement: How Facebook Contributes to Opinion Leadership and Efficacy on Energy and Climate Issues

Emily K. Vraga, Ashley A. Anderson, John E. Kotcher, Edward W. Maibach

Research output: Contribution to journalArticlepeer-review

15 Scopus citations

Abstract

ABSTRACT: Although social media are increasingly studied for their political impact, not enough is known about how distinct forms of Facebook activity, such as general news consumption and expression vs. issue-specific engagement, explain orientations toward a particular issue. Using a Republican sample, we demonstrate that only issue-specific engagement on Facebook—and not other forms of online behaviors—is consistently associated with a greater sense of personal influence on the issue of climate change and energy, which suggests that distinguishing between types of Facebook activity is important.

Original languageEnglish (US)
Pages (from-to)200-218
Number of pages19
JournalJournal of Information Technology and Politics
Volume12
Issue number2
DOIs
StatePublished - Apr 3 2015

Keywords

  • Advocacy
  • climate change
  • environmental communication
  • opinion leadership
  • political efficacy
  • social media

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