Is honesty the best policy? Examining the role of price and production transparency in fashion marketing

Keyphrases

• Fashion Brands 100%
• Fashion Marketing 100%
• Product Process 66%
• Manufacturing Process 33%
• Price Transparency 33%
• Information Sharing 33%
• Consumer Perception 33%
• Information Disclosure 33%
• Extrinsic Signals 33%
• Consumer Purchase Intention 33%
• Product Model 33%
• Brand Equity 33%
• Perceived Fairness 33%
• Amazon Mechanical Turk 33%
• Signaling Theory 33%
• Brand Transparency 33%
• Cost Breakdown 33%
• Business Model Innovation 33%
• American Consumers 33%
• Overall Brand Equity 33%

Social Sciences

• Brand Equity 100%
• Consumer Perception 50%
• Signaling Theory 50%
• Business Model 50%