TY - BOOK
T1 - Involving the audience
T2 - a rhetoric perspective on using social media to improve websites
AU - Breuch, Lee Ann Kastman
N1 - Publisher Copyright:
© 2019 Taylor & Francis.
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.
AB - Involving the Audience: A Rhetorical Perspective on Using Social Media to Improve Websites examines the usability challenges raised by large complex websites and proposes ways the social web can expand usability research to address these new challenges. Using the website healthcare.gov as an initial illustration, Breuch explains how large complex websites are inherently challenged by open-ended, interactive tasks that often have multiple pathways to completion. These challenges are illustrated through two in-depth case studies, each addressing the launch of an interactive, complex website designed for a large public audience.
UR - http://www.scopus.com/inward/record.url?scp=85058741649&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85058741649&partnerID=8YFLogxK
U2 - 10.4324/9781351204194
DO - 10.4324/9781351204194
M3 - Book
AN - SCOPUS:85058741649
SN - 9780815384533
BT - Involving the audience
PB - Taylor and Francis
ER -