Invoking social norms: A social psychology perspective on improving hotels' linen-reuse programs

Noah J. Goldstein, Vladas Griskevicius, Robert B. Cialdini

Research output: Contribution to journalArticlepeer-review

114 Scopus citations

Abstract

Social psychology theory can be applied to such mundane purposes as encouraging guests to reuse their washroom towels. In contrast to the appeals now in use to persuade guests to reuse their towels, research found that applying the norm of reciprocation and the descriptive norm for proenvironmental action improved guests' participation in one hotel's towel-reuse program. The implication is that such research can also be applied to other areas of hotel operation to benefit businesses, consumers, and the environment.

Original languageEnglish (US)
Pages (from-to)145-150
Number of pages6
JournalCornell Hotel and Restaurant Administration Quarterly
Volume48
Issue number2
DOIs
StatePublished - May 2007
Externally publishedYes

Bibliographical note

Copyright:
Copyright 2007 Elsevier B.V., All rights reserved.

Keywords

  • Green hotel management
  • Social norms
  • Social psychology
  • Towel reuse

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