Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

Yuhei Inoue, Aubrey Kent

Research output: Contribution to journalArticlepeer-review

46 Scopus citations

Fingerprint

Dive into the research topics of 'Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences