Introduction to special issue on behavioral pricing

Hai Peng Chen; David Hardesty; Akshay Rao; Lisa E. Bolton

doi:10.1086/711610

Introduction to special issue on behavioral pricing

Hai Peng Chen, David Hardesty, Akshay Rao, Lisa E. Bolton

Marketing (CSOM)

Research output: Contribution to journal › Editorial › peer-review

2 Scopus citations

Original language	English (US)
Pages (from-to)	4-9
Number of pages	6
Journal	Journal of the Association for Consumer Research
Volume	6
Issue number	1
DOIs	https://doi.org/10.1086/711610
State	Published - Jan 1 2021

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10.1086/711610

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@article{f3031074fe3e4a16b744e4d526b5b1aa,

title = "Introduction to special issue on behavioral pricing",

author = "Chen, {Hai Peng} and David Hardesty and Akshay Rao and Bolton, {Lisa E.}",

year = "2021",

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language = "English (US)",

volume = "6",

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journal = "Journal of the Association for Consumer Research",

issn = "2378-1815",

publisher = "University of Chicago Press",

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}

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AU - Chen, Hai Peng

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AU - Rao, Akshay

AU - Bolton, Lisa E.

PY - 2021/1/1

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JO - Journal of the Association for Consumer Research

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Introduction to special issue on behavioral pricing

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