Introduction to Computational Advertising Research Methodology Themed Issue

Jisu Huh; Michelle R. Nelson; Cristel Antonia Russell

doi:10.1080/00913367.2024.2406187

Introduction to Computational Advertising Research Methodology Themed Issue

Jisu Huh
, Michelle R. Nelson
, Cristel Antonia Russell

Hubbard School of Journalism and Mass Communication

Research output: Contribution to journal › Editorial › peer-review

3 Scopus citations

Original language	English (US)
Pages (from-to)	639-643
Number of pages	5
Journal	Journal of Advertising
Volume	53
Issue number	5
DOIs	https://doi.org/10.1080/00913367.2024.2406187
State	Published - 2024

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10.1080/00913367.2024.2406187

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@article{5bd8c084ba544f59b9027a9597cee6f0,

title = "Introduction to Computational Advertising Research Methodology Themed Issue",

author = "Jisu Huh and Nelson, \{Michelle R.\} and Russell, \{Cristel Antonia\}",

year = "2024",

doi = "10.1080/00913367.2024.2406187",

language = "English (US)",

volume = "53",

pages = "639--643",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "Routledge",

number = "5",

}

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T1 - Introduction to Computational Advertising Research Methodology Themed Issue

AU - Huh, Jisu

AU - Nelson, Michelle R.

AU - Russell, Cristel Antonia

PY - 2024

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UR - https://www.scopus.com/pages/publications/85211247408

UR - https://www.scopus.com/pages/publications/85211247408#tab=citedBy

U2 - 10.1080/00913367.2024.2406187

DO - 10.1080/00913367.2024.2406187

M3 - Editorial

AN - SCOPUS:85211247408

SN - 0091-3367

VL - 53

SP - 639

EP - 643

JO - Journal of Advertising

JF - Journal of Advertising

IS - 5

ER -

Introduction to Computational Advertising Research Methodology Themed Issue

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