Internet Food Marketing Strategies Aimed at Children and Adolescents: A Content Analysis of Food and Beverage Brand Web Sites

Keyphrases

• World Wide Web 100%
• Food Marketing 100%
• Marketing Strategy 100%
• Marketing Techniques 100%
• Advertising Strategy 66%
• Children's Health 33%
• Developmental Stages 33%
• Annual Sale 33%
• Nutritionist 33%
• Professional Needs 33%
• Sales Data 33%
• Marketing Practices 33%
• Spokescharacters 33%
• Online Marketing 33%
• Advergames 33%
• Cartoon Characters 33%
• Interactive Media 33%
• Responsible Marketing 33%

Social Sciences

• Web Site 100%
• Youth 100%
• Marketing Strategy 100%
• Content Analysis 100%
• Advertising Strategy 40%
• Sales 20%
• New Media 20%
• Developmental Stages 20%
• Interactive Media 20%
• Internet Marketing 20%

Food Science

• Nutrition 100%