Integration of advertising and public relations curricula: A 2005 stabs report of educator perceptions

The communication environment has changed significantly during the last two decades. While many advertising and public relations professionals embrace a more integrated approach to communication, it is not clear how educators are responding. This study explores the current status of curriculum integration from the perspective of the educator. The most strikingfindings are (I) a strong association between educator attitudes toward integration and the current level of integration at their institutions, and (2) the similarity of perception between advertising and public relations educators about what skills are most important to teach students.