Abstract
Arguably, the most critical time frame for organizational participants to develop trust is at the beginning of their relationship. Using primarily a cognitive approach, we address factors and processes that enable two organizational parties to form relatively high trust initially. We propose a model of specific relationships among several trust-related constructs and two cognitive processes. The model helps explain the paradoxical finding of high initial trust levels in new organizational relationships.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 473-490 |
| Number of pages | 18 |
| Journal | Academy of Management Review |
| Volume | 23 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jul 1998 |