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Informational Challenges in Omnichannel Marketing: Remedies and Future Research
Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, Sriraman Venkataraman
Research output: Contribution to journal › Article › peer-review
123
Scopus
citations