| Original language | English (US) |
|---|---|
| Title of host publication | Sensory Marketing |
| Subtitle of host publication | Research on the Sensuality of Products |
| Publisher | Taylor and Francis |
| Pages | 63-72 |
| Number of pages | 10 |
| ISBN (Print) | 9780203892060 |
| DOIs | |
| State | Published - Jan 1 2011 |
Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel?
Terry L. Childers, Joann Peck
Research output: Chapter in Book/Report/Conference proceeding › Chapter
13
Scopus
citations