Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel?

Terry L. Childers, Joann Peck

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Pages63-72
Number of pages10
ISBN (Print)9780203892060
DOIs
StatePublished - Jan 1 2011

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