Original language | English (US) |
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Title of host publication | Sensory Marketing |
Subtitle of host publication | Research on the Sensuality of Products |
Publisher | Taylor and Francis |
Pages | 63-72 |
Number of pages | 10 |
ISBN (Print) | 9780203892060 |
DOIs | |
State | Published - Jan 1 2011 |
Externally published | Yes |
Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel?
Terry L. Childers, Joann Peck
Research output: Chapter in Book/Report/Conference proceeding › Chapter
22
Scopus
citations