Informational and Affective Influences of Haptics on Product Evaluation Is What I Say How I Feel?

Terry L. Childers, Joann Peck

Research output: Chapter in Book/Report/Conference proceedingChapter

20 Scopus citations
Original languageEnglish (US)
Title of host publicationSensory Marketing
Subtitle of host publicationResearch on the Sensuality of Products
PublisherTaylor and Francis
Number of pages10
ISBN (Print)9780203892060
StatePublished - Jan 1 2011
Externally publishedYes

Cite this