Information transparency in business-to-consumer markets

Concepts, framework, and research Agenda

Nelson Granados, Alok Gupta, Robert J. Kauffman

Research output: Contribution to journalArticle

66 Citations (Scopus)

Abstract

The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.

Original languageEnglish (US)
Pages (from-to)207-226
Number of pages20
JournalInformation Systems Research
Volume21
Issue number2
DOIs
StatePublished - Jan 1 2010

Fingerprint

Transparency
transparency
Electronics industry
Electronic commerce
market
Industry
electronic market
Availability
Internet
customer
firm
market position
industry
trend
Market information
Consumer markets
Information transparency
Research agenda
commerce
supplier

Keywords

  • Business-to-business e-commerce
  • Business-to-consumer e-commerce
  • Electronic markets
  • Information transparency
  • Market mechanism design
  • Transparency strategy

Cite this

Information transparency in business-to-consumer markets : Concepts, framework, and research Agenda. / Granados, Nelson; Gupta, Alok; Kauffman, Robert J.

In: Information Systems Research, Vol. 21, No. 2, 01.01.2010, p. 207-226.

Research output: Contribution to journalArticle

@article{5b9774f51db64c0d92de8e72d4fb0492,
title = "Information transparency in business-to-consumer markets: Concepts, framework, and research Agenda",
abstract = "The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.",
keywords = "Business-to-business e-commerce, Business-to-consumer e-commerce, Electronic markets, Information transparency, Market mechanism design, Transparency strategy",
author = "Nelson Granados and Alok Gupta and Kauffman, {Robert J.}",
year = "2010",
month = "1",
day = "1",
doi = "10.1287/isre.1090.0249",
language = "English (US)",
volume = "21",
pages = "207--226",
journal = "Information Systems Research",
issn = "1047-7047",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "2",

}

TY - JOUR

T1 - Information transparency in business-to-consumer markets

T2 - Concepts, framework, and research Agenda

AU - Granados, Nelson

AU - Gupta, Alok

AU - Kauffman, Robert J.

PY - 2010/1/1

Y1 - 2010/1/1

N2 - The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.

AB - The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending on their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-intensive industries where electronic markets play an important role, many firms are using advanced technologies to put innovative strategies into play that are based on the provision of differential information to their customers. We examine the role of information transparency in electronic markets. We contend that there is an opportunity to develop research on sellers' strategies regarding information disclosure to customers and competitors. For that purpose, we develop a set of concepts and a framework to guide future research. We then propose an interdisciplinary agenda for research on the emerging and increasingly important topic of transparency strategy, which we define as the set of policies and decisions that a firm makes to disclose, conceal, bias, or distort market information.

KW - Business-to-business e-commerce

KW - Business-to-consumer e-commerce

KW - Electronic markets

KW - Information transparency

KW - Market mechanism design

KW - Transparency strategy

UR - http://www.scopus.com/inward/record.url?scp=77957346224&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=77957346224&partnerID=8YFLogxK

U2 - 10.1287/isre.1090.0249

DO - 10.1287/isre.1090.0249

M3 - Article

VL - 21

SP - 207

EP - 226

JO - Information Systems Research

JF - Information Systems Research

SN - 1047-7047

IS - 2

ER -