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Information asymmetry and hybrid advertising
De Liu
, Siva Viswanathan
Information and Decision Sciences
Research output
:
Contribution to journal
›
Article
›
peer-review
26
Scopus citations
Overview
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Keyphrases
Information Asymmetry
100%
Pricing Scheme
100%
Hybrid Advertising
100%
Hybrid Scheme
75%
Pay-for-performance
50%
Hybrid Mixtures
25%
Online Advertising
25%
Allocative Efficiency
25%
Advertisers
25%
Superior Quality
25%
Pay-per-click
25%
Equilibrium Refinement
25%
Online Advertising Market
25%
Two-sided Information Asymmetry
25%
Economics, Econometrics and Finance
Pricing
100%
Information Asymmetry
100%
Internet Marketing
66%
Computer Science
Information Asymmetry
100%
Internet Advertising
50%