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Information asymmetry and hybrid advertising
De Liu
, Siva Viswanathan
Information and Decision Sciences
Research output
:
Contribution to journal
›
Article
›
peer-review
17
Scopus citations
Overview
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Business & Economics
Pricing Scheme
100%
Information Asymmetry
79%
Pay-for-performance
52%
Equilibrium Refinements
32%
Internet Advertising
29%
Allocative Inefficiency
28%
Online Advertising
26%
Proliferation
21%
Trade-offs
15%