Industries in Turmoil: Driving Transformation During Periods of Disruption

Matthew S Weber, Peter R. Monge

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

Organizational scholars have studied the process of organizational transformation for decades, focusing on the impact of inertia and environmental disruptions as drivers of transformation. Building on this body of work, the present study demonstrates the importance of organizational agency in affecting long-term organizational change. The analysis focuses on 487 newspapers in the United States and looks at the adoption of hyperlinking as part of the process of transforming from print-based organizations to multimedia information providers during an 11-year period from 1997 to 2007. The results show that traditional newspapers that aggressively adopted hyperlinking practices had a decreased likelihood of failure in the long run. The findings provide insights into the important role of individual and organizational action in the transformation process and emphasize the utility of hyperlinks as a communicative tool for organizations seeking to adapt in a digital environment.

Original languageEnglish (US)
Pages (from-to)147-176
Number of pages30
JournalCommunication Research
Volume44
Issue number2
DOIs
StatePublished - Mar 1 2017

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industry
newspaper
Industry
organizational change
multimedia
driver
Disruption
Inertia
Hyperlink
Multimedia
Organizational Change

Keywords

  • evolutionary theory
  • hyperlink communication
  • inertia
  • online news media
  • organizational transformation

Cite this

Industries in Turmoil : Driving Transformation During Periods of Disruption. / Weber, Matthew S; Monge, Peter R.

In: Communication Research, Vol. 44, No. 2, 01.03.2017, p. 147-176.

Research output: Contribution to journalArticle

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