Original language | English |
---|---|
Title of host publication | Public Communication Campaigns |
Editors | R E Rice, C K Atkin |
Place of Publication | Thousand Oaks, CA |
Publisher | Sage |
Pages | 163-176 |
Edition | 4 |
State | Published - 2012 |
Inducing fear as a public communication campaign strategy
Marco Yzer, B G Southwell, M T Stephenson
Research output: Chapter in Book/Report/Conference proceeding › Chapter