Inducing fear as a public communication campaign strategy

Marco Yzer, B G Southwell, M T Stephenson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPublic Communication Campaigns
EditorsR E Rice, C K Atkin
Place of PublicationThousand Oaks, CA
PublisherSage
Pages163-176
Edition4
StatePublished - 2012

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