Incorporating behavioral factors into operations theory

Tony H Cui, Yaozhong Wu

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations


Human behavioral factors have significant impacts on people’s decision-makings and corporates’ decisions and performance. Given the extensive adoption of quantitative modeling techniques in operations management/research and the advantages of precision and generalizability that quantitative modeling has, there is a need to extend the existing and develop new operations theories via analytical models that incorporate well-documented behavioral constructs. In this chapter, we introduce commonly used behavioral models and summarize the differences between these models and their respective applicable scenarios. The chapter also discusses how to develop behavioral operations models and provides guidelines for deriving empirically testable predictions.

Original languageEnglish (US)
Title of host publicationThe Handbook of Behavioral Operations
Number of pages31
ISBN (Electronic)9781119138341
ISBN (Print)9781119138303
StatePublished - Jan 1 2019

Bibliographical note

Publisher Copyright:
© 2019 John Wiley & Sons, Inc.


  • Behavioral economics
  • Behavioral modeling
  • Behavioral operations management
  • Cognitive hierarchy
  • Experimental economics
  • Fairness
  • Heuristic decision-making
  • Prospect theory
  • Reference dependency


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