Incorporating behavioral factors into operations theory

Tony H Cui, Yaozhong Wu

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Human behavioral factors have significant impacts on people’s decision-makings and corporates’ decisions and performance. Given the extensive adoption of quantitative modeling techniques in operations management/research and the advantages of precision and generalizability that quantitative modeling has, there is a need to extend the existing and develop new operations theories via analytical models that incorporate well-documented behavioral constructs. In this chapter, we introduce commonly used behavioral models and summarize the differences between these models and their respective applicable scenarios. The chapter also discusses how to develop behavioral operations models and provides guidelines for deriving empirically testable predictions.

Original languageEnglish (US)
Title of host publicationThe Handbook of Behavioral Operations
PublisherWiley
Pages89-119
Number of pages31
ISBN (Electronic)9781119138341
ISBN (Print)9781119138303
DOIs
StatePublished - Jan 1 2019

Fingerprint

Modeling
Factors
Behavioral model
Behavioral operations
Prediction
Scenarios
Analytical model
Operations management
Management research
Decision making
Generalizability

Keywords

  • Behavioral economics
  • Behavioral modeling
  • Behavioral operations management
  • Cognitive hierarchy
  • Experimental economics
  • Fairness
  • Heuristic decision-making
  • Prospect theory
  • Reference dependency

Cite this

Cui, T. H., & Wu, Y. (2019). Incorporating behavioral factors into operations theory. In The Handbook of Behavioral Operations (pp. 89-119). Wiley. https://doi.org/10.1002/9781119138341.ch3

Incorporating behavioral factors into operations theory. / Cui, Tony H; Wu, Yaozhong.

The Handbook of Behavioral Operations. Wiley, 2019. p. 89-119.

Research output: Chapter in Book/Report/Conference proceedingChapter

Cui, TH & Wu, Y 2019, Incorporating behavioral factors into operations theory. in The Handbook of Behavioral Operations. Wiley, pp. 89-119. https://doi.org/10.1002/9781119138341.ch3
Cui TH, Wu Y. Incorporating behavioral factors into operations theory. In The Handbook of Behavioral Operations. Wiley. 2019. p. 89-119 https://doi.org/10.1002/9781119138341.ch3
Cui, Tony H ; Wu, Yaozhong. / Incorporating behavioral factors into operations theory. The Handbook of Behavioral Operations. Wiley, 2019. pp. 89-119
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