Improving garment fit. A challenge for industry

Karen L LaBat

Research output: Contribution to conferencePaper

3 Scopus citations

Abstract

A questionaire was developed and administered to 107 female subjects. These women ranged in age from 18 to 40 years and showed high interest in fashion and apparel and wore clothing in average size ranges Misses 8 - 14 and Junior 9 - 13. As this sample is representative of a prime market for women's clothing manufacturers, the opinions of these consumers should be of interest to decision makers in the industry. Results indicated that this sample was not very satisfied with the fit of ready-to-wear. Subjects were satisfied with the abundance of fashionable clothing in their size ranges, but were less satisfied with search for and purchase of clothing to fit their individual bodies. Subjects were asked to rate satisfaction with fit at specific garment areas. This sample was least satisfied with fit at lower body areas. Subjects also responded to open-ended questions giving their suggestions to apparel manufacturers for improving quality of fit and ways that manufacturers might communicate fit dimensions to the consumer.

Original languageEnglish (US)
Pages377-382
Number of pages6
StatePublished - Dec 1 1989
Event43rd Annual Quality Congress Transactions 1989 - Toronto, Ont, Can
Duration: May 8 1989May 10 1989

Other

Other43rd Annual Quality Congress Transactions 1989
CityToronto, Ont, Can
Period5/8/895/10/89

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    LaBat, K. L. (1989). Improving garment fit. A challenge for industry. 377-382. Paper presented at 43rd Annual Quality Congress Transactions 1989, Toronto, Ont, Can, .