Implementing a new selling mix

Shannon Shipp; Kenneth J. Roering; Richard N. Cardozo

doi:10.1108/eb006060

Implementing a new selling mix

Shannon Shipp, Kenneth J. Roering, Richard N. Cardozo

Research output: Contribution to journal › Review article › peer-review

Original language	English (US)
Pages (from-to)	55-63
Number of pages	9
Journal	Journal of Business & Industrial Marketing
Volume	3
Issue number	2
DOIs	https://doi.org/10.1108/eb006060
State	Published - Feb 1988

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@article{93c8494660b44cc483c4d90d50464134,

title = "Implementing a new selling mix",

author = "Shannon Shipp and Roering, {Kenneth J.} and Cardozo, {Richard N.}",

year = "1988",

month = feb,

doi = "10.1108/eb006060",

language = "English (US)",

volume = "3",

pages = "55--63",

journal = "Journal of Business & Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

TY - JOUR

T1 - Implementing a new selling mix

AU - Shipp, Shannon

AU - Roering, Kenneth J.

AU - Cardozo, Richard N.

PY - 1988/2

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DO - 10.1108/eb006060

M3 - Review article

AN - SCOPUS:84909864409

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VL - 3

SP - 55

EP - 63

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

IS - 2

ER -

Implementing a new selling mix

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