Abstract
This research examines the influence of touch on impulse-purchasing behavior. We first replicate the Rook and Fisher [Rook DW, Fisher RJ. Normative influences on impulsive buying behavior. J Consum Res 1995;22:305-13.] studies about the moderating effect of the normative evaluation of impulse purchase on impulse-purchasing behavior. Extending the impulse-purchasing literature, we examine individual differences in touch and how they affect impulsive-buying behavior. Results from a field experiment suggest that both individual and environmental touch-related factors increase impulse purchasing.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 765-769 |
| Number of pages | 5 |
| Journal | Journal of Business Research |
| Volume | 59 |
| Issue number | 6 |
| DOIs | |
| State | Published - Jun 1 2006 |
Keywords
- Impulse purchase behavior
- Need for touch
- Touch
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Cite this
Peck, J., & Childers, T. L. (2006). If I touch it I have to have it: Individual and environmental influences on impulse purchasing. Journal of Business Research, 59(6), 765-769. https://doi.org/10.1016/j.jbusres.2006.01.014