Identity-based motivation: Constraints and opportunities in consumer research

Keyphrases

• Consumer Behaviour 100%
• Consumer Research 100%
• Identity-based 100%
• Identity-based Motivation 100%
• Procedural 50%
• Cultural Identity 50%
• Consumer Psychology 50%
• Motivation Model 50%
• Motivation Process 50%
• Product Meaning 50%
• Consumer Goals 50%
• Action Preparation 50%
• Action Tendencies 50%

Psychology

• Consumer Behavior 100%
• Mindset 50%
• Consumer Psychology 50%