TY - GEN
T1 - "I need to try this!"
T2 - 31st Annual CHI Conference on Human Factors in Computing Systems: Changing Perspectives, CHI 2013
AU - Gilbert, Eric
AU - Bakhshi, Saeideh
AU - Chang, Shuo
AU - Terveen, Loren G
N1 - Copyright:
Copyright 2013 Elsevier B.V., All rights reserved.
PY - 2013
Y1 - 2013
N2 - Over the past decade, social network sites have become ubiquitous places for people to maintain relationships, as well as loci of intense research interest. Recently, a new site has exploded into prominence: Pinterest became the fastest social network to reach 10M users, growing 4000% in 2011 alone. While many Pinterest articles have appeared in the popular press, there has been little scholarly work so far. In this paper, we use a quantitative approach to study three research questions about the site. What drives activity on Pinterest? What role does gender play in the site's social connections? And finally, what distinguishes Pinterest from existing networks, in particular Twitter? In short, we find that being female means more repins, but fewer followers, and that four verbs set Pinterest apart from Twitter: use, look, want and need. This work serves as an early snapshot of Pinterest that later work can leverage.
AB - Over the past decade, social network sites have become ubiquitous places for people to maintain relationships, as well as loci of intense research interest. Recently, a new site has exploded into prominence: Pinterest became the fastest social network to reach 10M users, growing 4000% in 2011 alone. While many Pinterest articles have appeared in the popular press, there has been little scholarly work so far. In this paper, we use a quantitative approach to study three research questions about the site. What drives activity on Pinterest? What role does gender play in the site's social connections? And finally, what distinguishes Pinterest from existing networks, in particular Twitter? In short, we find that being female means more repins, but fewer followers, and that four verbs set Pinterest apart from Twitter: use, look, want and need. This work serves as an early snapshot of Pinterest that later work can leverage.
KW - CMC
KW - Pinterest
KW - Social network sites
KW - Twitter
UR - http://www.scopus.com/inward/record.url?scp=84877946696&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84877946696&partnerID=8YFLogxK
U2 - 10.1145/2470654.2481336
DO - 10.1145/2470654.2481336
M3 - Conference contribution
AN - SCOPUS:84877946696
SN - 9781450318990
T3 - Conference on Human Factors in Computing Systems - Proceedings
SP - 2427
EP - 2436
BT - CHI 2013
Y2 - 27 April 2013 through 2 May 2013
ER -