Abstract
Pinterest is a popular social networking site that lets people discover, collect, and share pictures of items from the Web. Among popular social media sites, Pinterest has by far the most skewed gender distribution: women are four times more likely than men to use it. To better understand this, we examined two factors that generally affect whether people try a social site and whether they continue using it: The external perception of a site (e.g., as conveyed in popular media) and the site's initial user experience. For the latter, we focused on the role of social bootstrapping, importing contacts from one social site to another. We conducted a survey study, finding that: perceptions of Pinterest among users and non-users of the site differed significantly; trying Pinterest led to substantial changes in user perceptions of the site; social bootstrapping affected users' initial impression of Pinterest, generally improving it for women and harming it for men. We present implications of our findings for design and research.
Original language | English (US) |
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Title of host publication | CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing |
Publisher | Association for Computing Machinery, Inc |
Pages | 1728-1740 |
Number of pages | 13 |
ISBN (Electronic) | 9781450329224 |
DOIs | |
State | Published - Feb 28 2015 |
Event | 18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015 - BC, Canada Duration: Mar 14 2015 → Mar 18 2015 |
Publication series
Name | CSCW 2015 - Proceedings of the 2015 ACM International Conference on Computer-Supported Cooperative Work and Social Computing |
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Other
Other | 18th ACM International Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2015 |
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Country/Territory | Canada |
City | BC |
Period | 3/14/15 → 3/18/15 |
Bibliographical note
Publisher Copyright:© 2015 ACM.
Keywords
- gender
- perception
- social bootstrapping
- social media
- social networks