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Hybrid advertising auctions
Yi Zhu
, Kenneth C. Wilbur
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
41
Scopus citations
Overview
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Business & Economics
Payment Scheme
100%
Auctions
65%
Bid
65%
Rational Expectations
55%
Revenue
54%
Facebook
32%
Social Optimum
32%
Optimal Allocation
28%
Strategic Behavior
28%
Google
27%