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Hybrid advertising auctions
Yi Zhu
, Kenneth C. Wilbur
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
49
Scopus citations
Overview
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Dive into the research topics of 'Hybrid advertising auctions'. Together they form a unique fingerprint.
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Keyphrases
Advertisers
100%
Advertising Auctions
100%
Hybrid Advertising
100%
Payment System
75%
Socially Optimal Strategy
50%
Rational Expectations
50%
Efficiency Increase
25%
Facebook
25%
Google
25%
Optimal Allocation
25%
Revenue Loss
25%
Social Optimum
25%
Advertising Space
25%
Auction Formats
25%
Engineering
Optimal Allocation
100%
Social Optimum
100%
Revenue Loss
100%
Economics, Econometrics and Finance
Auction
100%
Payment Scheme
100%
Rational Expectation
66%