Hunting for Whole Grains: A Supermarket Tour

Anne Lafferty, Len Marquart, Marla Reicks

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


A significant gap exists between actual consumption of whole grains, based on 1999-2000 National Health and Nutrition Examination Survey data,1 and the recommended intake, according to the Dietary Guidelines for Americans 2005.2 One of the multiple barriers that account for the gap is the inability of consumers to identify whole-grain products in the supermarket.3-5 Inconsistent terminology and statements on packaging have contributed to consumer confusion. Limited educational materials are available to address the identification and selection of whole-grain products at the point of purchase. To improve the ability to choose whole grains, an educational program on whole grains was developed to increase knowledge of available whole-grain products and ability to identify these products via a supermarket tour. Enabling consumers to more easily select whole-grain products in a supermarket setting may lead to increased long-term consumption of whole grains.

Original languageEnglish (US)
Pages (from-to)197-198
Number of pages2
JournalJournal of Nutrition Education and Behavior
Issue number3
StatePublished - May 2006

Bibliographical note

Funding Information:
Funding for this project came from the Allen Foundation, Michigan and the University of Minnesota Undergraduate Research Opportunity Program. We would like to thank project partners: Cub Foods and Supervalu in Eden Prairie, MN, and the Hopkins School District teachers, school foodservice, administrators, parents, and student participants and staff personnel.


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