How to fight price a war

Research output: Contribution to journalArticle

53 Citations (Scopus)
Original languageEnglish (US)
Pages (from-to)107-116
Number of pages10
JournalHarvard business review
Volume78
Issue number2
StatePublished - Dec 1 2000

Cite this

How to fight price a war. / Rao, Akshay R.; Bergen, Mark E.; Davis, Scott.

In: Harvard business review, Vol. 78, No. 2, 01.12.2000, p. 107-116.

Research output: Contribution to journalArticle

Rao, AR, Bergen, ME & Davis, S 2000, 'How to fight price a war', Harvard business review, vol. 78, no. 2, pp. 107-116.
Rao, Akshay R. ; Bergen, Mark E. ; Davis, Scott. / How to fight price a war. In: Harvard business review. 2000 ; Vol. 78, No. 2. pp. 107-116.
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