Abstract
Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr;
• A previous version won the promising student paper award of Information Systems at ICA.
• A previous version won the promising student paper award of Information Systems at ICA.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 455-472 |
| Journal | Journal of Advertising |
| Volume | 46 |
| Issue number | 4 |
| State | E-pub ahead of print - 2017 |
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