How related multiscreening could positively affect advertising outcomes

Claire M Segijn; Hilde A. M. Voorveld; Edith G. Smit

How related multiscreening could positively affect advertising outcomes

Claire M Segijn, Hilde A. M. Voorveld, Edith G. Smit

Hubbard School of Journalism and Mass Communication

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

Abstract

Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr;
• A previous version won the promising student paper award of Information Systems at ICA.

Original language	English (US)
Pages (from-to)	455-472
Journal	Journal of Advertising
Volume	46
Issue number	4
State	E-pub ahead of print - 2017

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@article{bcd41b786a4b4fec85b5ab6d17cdb0c9,

title = "How related multiscreening could positively affect advertising outcomes",

abstract = "Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and D{\'e}j{\`a} Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr; • A previous version won the promising student paper award of Information Systems at ICA.",

author = "Segijn, {Claire M} and Voorveld, {Hilde A. M.} and Smit, {Edith G.}",

year = "2017",

language = "English (US)",

volume = "46",

pages = "455--472",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

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T1 - How related multiscreening could positively affect advertising outcomes

AU - Segijn, Claire M

AU - Voorveld, Hilde A. M.

AU - Smit, Edith G.

PY - 2017

Y1 - 2017

N2 - Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr; • A previous version won the promising student paper award of Information Systems at ICA.

AB - Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr; • A previous version won the promising student paper award of Information Systems at ICA.

M3 - Article

SN - 0091-3367

VL - 46

SP - 455

EP - 472

JO - Journal of Advertising

JF - Journal of Advertising

IS - 4

ER -

How related multiscreening could positively affect advertising outcomes

Abstract

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