How related multiscreening could positively affect advertising outcomes

Claire M Segijn, Hilde A. M. Voorveld, Edith G. Smit

Research output: Contribution to journalArticlepeer-review

20 Scopus citations

Abstract

Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr;
• A previous version won the promising student paper award of Information Systems at ICA.
Original languageEnglish (US)
Pages (from-to)455-472
JournalJournal of Advertising
Volume46
Issue number4
StateE-pub ahead of print - 2017

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