How related multiscreening could positively affect advertising outcomes

Claire M Segijn, Hilde A. M. Voorveld, Edith G. Smit

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish (US)
JournalJournal of Advertising
StateE-pub ahead of print - 2017

Cite this

How related multiscreening could positively affect advertising outcomes. / Segijn, Claire M; Voorveld, Hilde A. M.; Smit, Edith G.

In: Journal of Advertising, 2017.

Research output: Contribution to journalArticle

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title = "How related multiscreening could positively affect advertising outcomes",
author = "Segijn, {Claire M} and Voorveld, {Hilde A. M.} and Smit, {Edith G.}",
year = "2017",
language = "English (US)",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "M.E. Sharpe Inc.",

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T1 - How related multiscreening could positively affect advertising outcomes

AU - Segijn, Claire M

AU - Voorveld, Hilde A. M.

AU - Smit, Edith G.

PY - 2017

Y1 - 2017

M3 - Article

JO - Journal of Advertising

JF - Journal of Advertising

SN - 0091-3367

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