Abstract
Nominated for best article published in Journal of Advertising in 2017; • Selected for the virtual special issue of Journal of Advertising “Premonitions and Déjà Vu. IMC research from 2005 to present.” by guest editor Gayle Kerr;
• A previous version won the promising student paper award of Information Systems at ICA.
• A previous version won the promising student paper award of Information Systems at ICA.
Original language | English (US) |
---|---|
Pages (from-to) | 455-472 |
Journal | Journal of Advertising |
Volume | 46 |
Issue number | 4 |
State | E-pub ahead of print - 2017 |