| Original language | English (US) |
|---|---|
| Journal | Journal of Advertising |
| State | E-pub ahead of print - 2017 |
Cite this
Segijn, C. M., Voorveld, H. A. M., & Smit, E. G. (2017). How related multiscreening could positively affect advertising outcomes. Journal of Advertising.
How related multiscreening could positively affect advertising outcomes. / Segijn, Claire M; Voorveld, Hilde A. M.; Smit, Edith G.
In: Journal of Advertising, 2017.Research output: Contribution to journal › Article
Segijn, CM, Voorveld, HAM & Smit, EG 2017, 'How related multiscreening could positively affect advertising outcomes', Journal of Advertising.
Segijn CM, Voorveld HAM, Smit EG. How related multiscreening could positively affect advertising outcomes. Journal of Advertising. 2017.
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title = "How related multiscreening could positively affect advertising outcomes",
author = "Segijn, {Claire M} and Voorveld, {Hilde A. M.} and Smit, {Edith G.}",
year = "2017",
language = "English (US)",
journal = "Journal of Advertising",
issn = "0091-3367",
publisher = "M.E. Sharpe Inc.",
}
TY - JOUR
T1 - How related multiscreening could positively affect advertising outcomes
AU - Segijn, Claire M
AU - Voorveld, Hilde A. M.
AU - Smit, Edith G.
PY - 2017
Y1 - 2017
M3 - Article
JO - Journal of Advertising
JF - Journal of Advertising
SN - 0091-3367
ER -