How location, strategy, and technology influence hospital performance

Susan M. Meyer, Peter T. Ward, G. Keong Leong, Timothy W. Butler

Research output: Contribution to conferencePaper

Abstract

Some hospitals may be disadvantaged in the marketplace due to their location or lack of investment in technology. This study shows that these factors can strongly predict hospital performance. In addition, using a marketing strategy appears to be detrimental to rural hospitals, but is a viable strategy that may increase the performance of hospitals in urban areas.

Original languageEnglish (US)
Pages1570-1572
Number of pages3
StatePublished - Dec 1 1996
EventProceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3) - Orlando, FL, USA
Duration: Nov 24 1996Nov 26 1996

Other

OtherProceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3)
CityOrlando, FL, USA
Period11/24/9611/26/96

Fingerprint

Marketing
Location strategy
Hospital performance
Urban areas
Factors
Marketing strategy

Cite this

Meyer, S. M., Ward, P. T., Leong, G. K., & Butler, T. W. (1996). How location, strategy, and technology influence hospital performance. 1570-1572. Paper presented at Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3), Orlando, FL, USA, .

How location, strategy, and technology influence hospital performance. / Meyer, Susan M.; Ward, Peter T.; Leong, G. Keong; Butler, Timothy W.

1996. 1570-1572 Paper presented at Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3), Orlando, FL, USA, .

Research output: Contribution to conferencePaper

Meyer, SM, Ward, PT, Leong, GK & Butler, TW 1996, 'How location, strategy, and technology influence hospital performance' Paper presented at Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3), Orlando, FL, USA, 11/24/96 - 11/26/96, pp. 1570-1572.
Meyer SM, Ward PT, Leong GK, Butler TW. How location, strategy, and technology influence hospital performance. 1996. Paper presented at Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3), Orlando, FL, USA, .
Meyer, Susan M. ; Ward, Peter T. ; Leong, G. Keong ; Butler, Timothy W. / How location, strategy, and technology influence hospital performance. Paper presented at Proceedings of the 1996 27th Annual Meeting of the Decision Sciences Institute. Part 2 (of 3), Orlando, FL, USA, .3 p.
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