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How do firms make money selling digital goods online?
Anja Lambrecht
, Avi Goldfarb
, Alessandro Bonatti
, Anindya Ghose
, Daniel G. Goldstein
, Randall Lewis
, Anita Rao
, Navdeep Sahni
, Song Yao
Marketing (CSOM)
Research output
:
Contribution to journal
›
Article
›
peer-review
85
Scopus citations
Overview
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Keyphrases
Digital Goods
100%
Revenue Model
100%
Selling
100%
Revenue Streams
50%
Crowdfunding
25%
Broker
25%
Marginal Cost
25%
Consumer Behaviour
25%
Near-zero
25%
Blogs
25%
Personal Information
25%
Consumer Information
25%
Transaction Costs
25%
Digital Content
25%
Advertising Revenue
25%
Personal Time
25%
Zero Marginal Cost
25%
Content Information
25%
Consumer Search
25%
Paid Content
25%
Free Content
25%
Marginal Cost of Production
25%
Internet of Healthcare Things (IoHT)
25%
Firm Revenue
25%
Distribution Cost
25%
Firm-to-firm Trade
25%
Economics, Econometrics and Finance
Digital Goods
100%
Marginal Costs
66%
Crowdfunding
33%
Transaction Costs
33%
Information Value
33%
Production Costs
33%
Consumer Attitude
33%
Social Sciences
Marginal Costs
100%
Consumer Behavior
50%
Transaction Cost
50%
Consumer Information
50%
Crowdfunding
50%