Abstract
In this commentary, I build on Cheng and Monroe’s paper on price perception and discuss how and why price is perceived in the manner in which it is, and how understanding this process can benefit theory and practice.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 146-150 |
| Number of pages | 5 |
| Journal | AMS Review |
| Volume | 3 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2013 |
| Externally published | Yes |
Bibliographical note
Publisher Copyright:© 2013, Academy of Marketing Science.
Keywords
- Price perception
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