How and why is price perceived: a commentary on Cheng and Monroe

Research output: Contribution to journalReview articlepeer-review

4 Scopus citations

Abstract

In this commentary, I build on Cheng and Monroe’s paper on price perception and discuss how and why price is perceived in the manner in which it is, and how understanding this process can benefit theory and practice.

Original languageEnglish (US)
Pages (from-to)146-150
Number of pages5
JournalAMS Review
Volume3
Issue number3
DOIs
StatePublished - Sep 2013
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2013, Academy of Marketing Science.

Keywords

  • Price perception

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