Hometown advantage? Exploring the relationship between location, CSR/CSI and stakeholders’ behavioral intentions

Amy O'Connor, Renee Mitson, Cory Gilbert

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Purpose: The purpose of this exploratory study is to investigate the relationship between location (hometown or elsewhere), evaluation of corporations, expectations for corporations in their communities and likelihood to engage in pro-corporate behaviors in corporate social responsibility (CSR) scenarios or anti-corporate behaviors in corporate social irresponsibility (CSI) scenarios. The purpose of our exploratory study is to examine if the location of CSR or CSI activities influence pro and anti-corporation behavioral intentions. Design/methodology/approach: A quantitative survey method is utilized (N = 1,450). Participants were Minnesota residents who volunteered to take the survey. Surveys were administered at the 2018 Minnesota State Fair. Findings: Participants described corporations in their community more favorably than corporations located elsewhere and indicated a desire to have more corporations headquartered in their community. In instances of CSR, participants were more likely to engage in pro-corporate behaviors than if the corporation was located elsewhere. However, participants indicated a stronger likelihood of engaging in anti-corporate behaviors when CSI was enacted in their community than if the company was located elsewhere. Originality/value: This study examines CSR and CSI concurrently, surveys community stakeholders rather than relying on existing databases (e.g. KLD Stats) that measure a limited set of CSR metrics, moves beyond descriptive accounts of CSR behaviors and financial outcomes associated with geography and extends stakeholder-organization relationship theorizing into the CSR/CSI context to interrogate the mutual interdependence between stakeholders and organizations.

Original languageEnglish (US)
Pages (from-to)758-772
Number of pages15
JournalCorporate Communications
Issue number4
StatePublished - Jun 1 2021

Bibliographical note

Funding Information:
Funding: This study was funded by the College of Liberal Arts at the University of Minnesota-Twin Cities.

Publisher Copyright:
© 2021, Emerald Publishing Limited.


  • Corporate social irresponsibility
  • Corporate social responsibility
  • Geography


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