Hollywood movie data analysis by social network analysis and text mining

Jong Min Kim, Xingyao Xiao, Iksuk Kim

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Analyzing the success of movies has always been a popular research topic in marketing. Movie title can be significant enough to attract audience attention. We investigate the relationship between the most frequently used movie title keywords and Return on Investment (ROI) together with movie performance data.

Original languageEnglish (US)
Pages (from-to)75-92
Number of pages18
JournalInternational Journal of Electronic Commerce Studies
Volume11
Issue number1
DOIs
StatePublished - 2020

Bibliographical note

Publisher Copyright:
© 2020 Academy of Taiwan Information Systems Research. All rights reserved.

Keywords

  • Movie Marketing Strategy
  • Social Network Analysis
  • Text Mining

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