The heat (mass) transfer coefficient and the film cooling effectiveness are obtained from separated tests using pure air and naphthalene saturated vapor injected through circular holes into a cross-flow of air. The experiments indicate that Sherwood numbers around the injection hole are up to four times those on a flat plate (without injection holes) due to the interaction of the jets and the mainstream. The mass transfer around the injection holes is dominated by formations of horseshoe-, side-, and kidney-vortices which are generated by the jet and cross-flow interaction. For an in-line array of holes, the effectiveness is high and uniform in the streamwise direction but has a large variation in the lateral direction. The key parameters, including transfer coefficients on the back surface (Part I), inside the hole (Part I), and on the exposed surfaces, and the effectiveness on the exposed surface, are obtained so that the wall temperature distribution near the injection holes can be determined for a given heat flux condition. This detailed information will also aid the numerical modeling of flow and mass/heat transfer around film cooling holes.