| Original language | English |
|---|---|
| Title of host publication | Internet Advertising |
| Subtitle of host publication | Theory and Research |
| Editors | D A Schumann, E Thorson |
| Publisher | Erlbaum |
| Pages | 363-395 |
| Edition | 2 |
| State | Published - 2007 |
Health Marketing and the Internet: Theory and Research
Jennifer Ball
Research output: Chapter in Book/Report/Conference proceeding › Chapter