Health Marketing and the Internet: Theory and Research

Jennifer Ball

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternet Advertising
Subtitle of host publicationTheory and Research
EditorsD A Schumann, E Thorson
PublisherErlbaum
Pages363-395
Edition2
StatePublished - 2007

Cite this

Ball, J. (2007). Health Marketing and the Internet: Theory and Research. In D. A. Schumann, & E. Thorson (Eds.), Internet Advertising: Theory and Research (2 ed., pp. 363-395). Erlbaum.